Affinity Diagram

Problem / Opportunity

As part of my Contextual Inquiry and Consulting Foundations course at the University of Michigan (SI * 501) in the fall of 2017, my three teammates and I conducted a series of contextual interviews with stakeholders at a local public library (our client) to get a better sense of issues that were present with their feedback collection methodologies.


  • Contextual inquiry
  • Affinity diagramming


  • Sticky notes ♥
  • Typed affinity notes
  • Sharpies
  • A large roll of kraft paper
  • Tape


After converting our interview takeaways into more than 500 affinity notes, we constructed an affinity diagram to get a holistic view of the problem at hand (and of other problems, too).

Here’s a video of us constructing our diagram:

Our findings later informed our final report to client. For privacy reasons, please contact me for a copy of this report.