TEDxSVSU Teasers

Problem / Opportunity

As the program coordinator for the first and second TEDxSVSU events, I was responsible for working with my committee to identify, select, and rehearse the speakers who would be sharing their ideas at each event. In preparation for the second event, held in 2016, I wanted a way to “tease” the speakers and topics that would be featured via social media.

Tools

I created this images with Adobe Photoshop.

Solution

I created this set of promotional images that were shared to TEDxSVSU’s Facebook and Twitter pages once per day, leading up to the event. These images, featuring a photograph of a speaker, their name, a brief description of their topic, and pertinent event information, were a key factor behind the high reach of the group’s social media accounts.